V.FRAAS SPONSORS LECTURE HALL
26.04.2010 V.FRAAS SPONSORS LECTURE HALL
V. Fraas is joining in sponsoring the lecture halls at the University of Applied Sciences in the city of Hof.
THE NEW BRAND STRATEGY
25.02.2010 THE NEW BRAND STRATEGY
"Scarves are Our World": V. FRAAS, the world leader for scarves and shawls presents a new future-oriented brand strategy for the season Autumn/Winter 2010. JL-by-V FRAAS and FRAAS will be joined into one impressive brand: FRAAS – The Scarf Company. In this way the strengths from both bases can be consistently and thoroughly utilized by both retailers and consumers.
NEW BUSINESS SEGMENT
10.01.2008 NEW BUSINESS SEGMENT
Solutions in Textile is founded: Since the beginning of 2008 the company's development team has been working intensively on technical textiles for applications in reinforcing conglomerate construction materials. In close cooperation with partners from industry and academic research V. Fraas – Solutions in Textile is developing, among other things, biaxle 3-D knitted structures.
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Did you know?
…that the annual yield of wool from two cashmere goats is needed to make one single cashmere scarf?